OREANDA-NEWS. September 29, 2009. Ukrsotsbank is among TOP-2 leaders of reputation stability, according to ComInform information and consulting company and PRT Communication Group study which was conducted in the framework of the national index of reputation stability and communicative efficiency (RC—index). The objects of study were reputation characteristics and communication models of 18 largest Ukrainian banks following the second quarter of 2009, reported the press-centre of Ukrsotsbank.

Ukrsotsbank also took leading places in three ratings: the effectiveness of the likely media field action on the target group, optimal impact of information drives on the target group and the effectiveness of anticipated communication costs.

Polls of experts showed that information on strategies, financial results, ratings, development of assets, restructuring, the activities of the Bank shareholders makes a decisive influence on investment analysts believe about the Bank success under the crisis conditions. Then goes awareness about product line. The third position comprises awareness of the bank system of communication with society (external communications). The fourth and fifth places – knowledge about marketing policy on promotion of bank products and services and the organization of internal and corporate relationships and business processes (internal communications).

17 analysts of the stock market representing companies and organizations such as Astrum Investment Management, Concorde Capital, Dragon Capital, ING Bank, PAREX AM, Quinta, Renaissance Capital Ukraine, Asset Management, Stream, and others participated in the study.