OREANDA-NEWS. September 23, 2009. TMM Company was ranked the most expensive construction brand on Ukraine according to the results of the "Guard of Brands" rating survey, the joint project of 'Galytski Kontrakty' Publishing House and Ukrainian Rating Agency. TMM took 48th position in the general rating of 200 Ukrainian corporate brands thus improving its result compared to 85th position on 2008. According to the rating, the value of the TMM brand amounts to UAH 730.018.

In order to calculate the value of brands and determine their positions in the rating factor and financial analysis of the companies' activities was carried out; it considered the possible profitability of the company depending on the success and efficiency of the brand, as well as such factors as publicity, life cycle, and brand power, forecasts of company and market growth.

The rating 'Guard of Brands' is a project of the Ukrainian Rating Agency and 'Galytski Kontrakty' Publishing House aimed at the valuation of the brands existing in Ukraine and determination of the most expensive and strong brands in different areas of the economy of the country. In total, 200 companies on 22 markets of the country are represented in the rating, i.e. 'Insurance Market', 'Stock Market', 'Construction and Construction Materials', 'Telecommunications' etc.