OREANDA-NEWS. On 21 August 2009 was announced, that subsequent to the results of the marketing year 2008/09, sales of consumer-size products by PAVA increased by 24%. PAVA Achinsk mill (the Krasnoyarsk Territory) became the leader in consumer-size production growth – 70% compared to the marketing year 2007/08. These results are due to the launch of manufacturing flour in 5 kg package. It allowed to expand sales geography of the mill, while the sales volume of 5 kg package was up by 45%.

Rebrikha mill (the Altay Territory) also closed the marketing year with positive results. The consumer-size production volume grew by 27%.

In 2008/09 sales of ‘PAVA’ flour went up by 52% on the previous year. However, in the overall sales volume it still accounts for 4%. In most regions the flour under ‘Altay-Batyushka’ trademark is a traditional leader.

The growth of ‘PAVA’ flour sales is mainly explained by maintaining stable partnerships with wholesalers and retailers in the Altay Territory, Irkutsk, Kurgan, Sverdlovsk regions, republics of Mordovia, Bashkortostan, Tatarstan and Khakassia. PAVA specialists especially note the performance in Tyumen region and Khanty-Mansiisk autonomous district.

“One of the strategic tasks for our managers was to establish contacts with representatives of Tyumen region and Khanty-Mansiisk autonomous district. After a series of negotiations, we successfully achieved the objective – over a short period of time, these regions have demonstrated impressive sales dynamics”, says Andrey Ananin, PAVA Director General.

Overall, the grain processor gives a positive estimate of this year’s results. “Last year, we decided to make several adjustments to the marketing policy, and today the course has proven its efficiency”, concluded Andrey Ananin.