TRK Ukraina Sums Up 1H 2009 Performance
OREANDA-NEWS. On July 06, 2009 Ukraina channel took the third position in the national rating in Q2 2009 with the share of 8.89% and rating of - 1.26%, reported the press-centre of SCM.
In terms of the performance in 1H (share - 8.23%, rating - 1.30%) and June (share - 8.25%, rating - 1.09%) 2009, the channel ranks 4th.
The top list of programmes was led by Happy Birthday, Alla, an anniversary concert of the Russian singer Alla Pugachyova, with the share of 26.08% and rating of 9.88%. The most successful programs in 1H 2009 include also the broadcasts of the Champion's League and UEFA Cup games, the talk-show SHUSTER Live on 23 January with participation of Yuliya Tymoshenko (share - 23.27%, rating - 7.08%), as well as news programs Sobytiya and Sobytiya Nedyeli.
The programmes with the highest viewing share in June included broadcasts of World Championship 2010 qualification games Croatia – Ukraine (share - 21.83%, rating - 7.17%) and Ukraine – Kazakhstan (share - 16.33%, rating - 5.91%) as well as final series of the action movie Zveroboy (The Deerslayer) (rating 4.83%, share - 12.14%).
Some original projects have generated a good audience share growth year on year. The average share of the news programme Sobytiya went by 63% to 9.72%. The share of the social and journalistic project Kriticheskaya Tochka (The Critical Point) soared by 53% (share - 8.13%). The performance indicators of MagaHit po Ponedelnikam (Monday Megahit) (share 7.75%) and Nashe Kino (Our Movies) on Tuesdays (share 7.33%) jumped 25% thanks to films Dante's Peak, True Lies and Russian movies Realniy Papa (The Actual Dad) and Lubov-Morkov (Lovie-Dovie). Series slots broadcast on weekdays at 18:10 and 20:20 are in standing demand. A melodrama series Odnazhdy Budet Lubov (Love Will Come One Day) shows a stable audience growth: the viewing share as of 1 July has hit the record-braking figure - 16.43%.
Source: GFK Ukraine, audience of 18+ in cities with population of over 50,000 people.
Short profile of TRK Ukraina:
TRK Ukraina Broadcasting Company runs one of the biggest national TV channels of Ukraine.
Ukraina channel takes the third position in the national rating in Q2 2009 with the share of 8.89% and rating of 1.26% (audience 18+, 50,000+).
The channel ranks 4th by performance in 1H 2009: share - 8.23%, rating - 1.30% (audience 18+, 50,000+).
Ukraina covers all audience groups. Broadcasting areas include news, education, children, entertainment, feature and sport programs. Coverage is performed by cable, air and satellite.
The major shareholder of TRK Ukraina is System Capital Management (owns 99.93% of shares).
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