OREANDA-NEWS. July 01, 2009. Brewing company OJSC “SUN InBev” announced launching the new national promo-campaign of the “Stella Artois” brand – “Cinema world as a present”, reported the press-centre of SUN InBev.

Cinema is a special world! World where everyone finds something for himself: unforgettable emotions, strong impressions, new facets of the common things. “Stella Artois” is famous in the whole world with its elegant taste and stainless style, it maintains high-quality cinema for a long time and successfully.

This time “Stella Artois” offers its consumers to extend bright feelings of contact with cinema world. It’s just necessary to find unique code under the cap of “Stella Artois” bottle with insignia of action and registrar it using SMS on web-site www.stellaartois.ru. Collected codes can be exchanged on prizes connected in different ways with cinema.

Campaign will be undertaken with marketing support in the Internet and points of sale. Interactive promo-site www.stellaartois.ru is made using 3D technology, conventionalized as home-theatre. On the site you can find information about brand, TV-videos, announce of the coming events arranged by “Stella Artois”. Cinema-quiz for experts is undertaken on weekly basis with Stella Artois beer as a prize.

Commenting promo-campaign launch “SUN InBev” brand manager Julia Reshetova emphasized: “We are glad to offer all cinema and Stella Artois admirers a wonderful possibility to surround themselves with the things that allow to enjoy favorite movies in full measure. Gather your collection of cinema-prizes from Stella Artois.