OREANDA-NEWS. On 01 July 2009 was announced, that one of PAVA`s major filial branches Achinsk Mill launched oat flour production. The first consignments have already been shipped to Amur Oblast and Buryat Republic. Besides, the company has received positive responses from the customers concerning new flour`s quality.

Angela Kiseleva, PAVA`s Commercial Director states: “When the flour market is considered conventional, it is difficult to create something new. However, we work diligently to vary the production range for our customers. For example, more than six months ago our company launched Zhitnitsa flour production and now we are successfully producing oat flour.”

Specialists say that there is a shortage of oat flour on the Russian market. Basically it is used by confectionaries to produce oatmeal cookies, which are well-known in Russia and abroad. At the same time the demand for it has considerably grown this year. Independent market experts link this process to financial irregularities and lower cost of the consumer basket in Russia.

In consequence of these changes, the demand for oat flour has increased. Due to wholesome breads popularization, oat flour known for its beneficial properties (high protein and fats content with low starch percentage) is applied more and more often to baked goods production.

Angela Kiseleva says: “We conducted a thorough market analysis before the launch of the new product. Our feeling is that there will be evident demand for PAVA`s flour. Moreover, numerous responses from the company`s established and prospective customers convinced us to launch the oat flour production.”

Achinsk Mill is ready to dispatch oat flour to other Russian regions and abroad. Functional logistics provides prompt delivery of the production to a destination place.