OREANDA-NEWS. June 11, 2009. Ukrainskiy Retail (part of SCM Group) keeps on developing the Brusnytsya trade chain. The geographic focus remains the same: eastern Ukraine (Donetsk, Lugansk, Kharkov, Dnepropetrovsk and Zaporozh’ye oblasts), reported the press-centre of SCM.

Four stores operating before under Olivye trademark in Dnepropetrovsk joined the chain in April 2009.

Speaking about the launch of four new Brusnytsya stores, Aleksey Hessen, CEO of Ukrainskyi Retail, said that the growth of the trade network is another step towards the chain's long-term development strategy and improvement of Brusnytsya position in the east of Ukraine.

"Geography of our operations will remain unchanged in future: as earlier, we are focused on the east of the country. There are several reasons for that: first of all, we know this market better. Besides, it has shown a low concentration of organized branded trade and, as a consequence, the market has a potential here", said Aleksey Hessen.

Profile:
Ukrainskyi Retail develops retail business of SCM in Ukraine under Brusnytsya trademark.

Today the Brusnytsya chain includes 43 stores in Donetsk and Donetsk oblast, as well as in Kharkov and Dnepropetrovsk. Trade facilities operate in "corner shop" format.

SCM Group controls 100% of the authorized stock of the company.

SCM is a professional investor that owns and controls assets in mining and metals, energy-generation, telecommunications, banking, insurance, media as well as in retail and real estate.

SCM Group includes Metinvest Holding, DTEK, Vega telecom group, Segodnya Multimedia, TRK Ukraina, ESTA Holding, Ukrainskiy Retail and others.

SCM is 100% owned by Ukrainian businessman, Rinat Akhmetov.