OREANDA-NEWS. On 15 April 2009 was announced, that Myronivsky Hliboproduct launches new and unique to Ukraine advertising campaign for one of its trademarks “Nasha Ryaba”. Under this brand name Myronivsky Hliboproduct produces fresh chilled chicken meat. Now “Nasha Ryaba” updates its style and becomes more modern.

Since its introduction, December 26th 2001, brand “Nasha Ryaba” achieved a lot: became the most favorite brand, which is confirmed by annual customer preference surveys. Brand recognition is about 100% and consumers’ trust remains high. However as time passed, modern poultry producing technologies replaced those of the early 2000s and customers’ lifestyle change. “Nasha Ryaba” could not stand still, especially when consumers expected it to innovate. Appearance of “Nasha Ryaba” now matches its substance.

The brand style has been modernized, including:

modern image of new logo,

new design for branded retail outlets and product packaging,

new product labeling – there are two new lines on the packaging: “Self produced natural feed” and “Packaged by the producer”,

new slogan: “Nasha Ryaba” – Natural Products for Healthy Life!”

change in advertising concept.

The unique feature of new campaign is presence of MHP’s owner Mr. Yuriy Kosyuk in television advertisement. Mr. Kosyuk personally guarantees that, even with new style, the quality of the product and its natural origin remain at the highest standard. Key brand attributes such as family, healthy food, active lifestyle remain unchanged. “We rear “Nasha Ryaba”, control every stage of the production – from the very first grain in fodder to the packaged chicken on the store shelves. We do it for you and for the health of your family”, – assures Mr. Kosyuk in the new TV commercial.