OREANDA-NEWS. On 31 March 2009 was announced, that packaging occupies one of the leading positions in the food stuffs market. Thereby, it should be original, attractive, dynamic and high-quality. Packaging is to serve as “clothes” for a product and advertisement, differ it from all other brands.

Plastic buckets labeled with an “in-mould” mark are products with plenty of advantages. Such packaging is characterized by a higher quality and unique graphics. This packaging is being fused into a bucket in the process of its production. A bucket and label make an integral unity, and this makes the packaging unique.

European manufacturers have already grasped the variability of advantages an in-mould packaging provides. At present time such kind of packaging is the most popular one in Europe. The leading Russian enterprises are now sizing the possibilities of switch to IML labeled plastic buckets.

Plastic one-liter buckets with IML labeling have become popular in the market of mayonnaise, ice cream, canned vegetables, dry mortars and paint and varnish products. An eye-catching packaging attracts attention, serves as a very good advertisement, and stimulates purchases. Plastic buckets with in-mould labeling answer these requirements to full extent. Besides, this packaging can replace expensive advertisement in shops and BTL actions.

Such kind of labeling is fake-proof.

“In-mould” technology allows labeling application either on a pail body or cover. The manufacturers very often use labeling on a pail cover only, thereby cutting production costs. As for premium products, it is recommended to place the label both on a pail cover and body.

A new kind of packaging makes up a unique selling proposition for the market. Switch to a more qualitative and innovative packaging provides the brand leadership as compared to other trade marks.

In Russia manufacturers of plastic tare propose launching of production of plastic in-mould labeled buckets. One of them is JSC Polymertech, a dynamically developing enterprise with high-end production capacity, experienced personnel and ambitious projects. The project of Polymertech, production of in-mould labeled plastic buckets with capacity of 1; 11,5 and 12 liters, was successfully launched. The partners of Polymertech, manufacturers of mayonnaise, ice-cream, sauerkraut, varnish and paint and dry mortars have highly evaluated the innovative packaging. And products packed in-mould are very popular in chain stores.