OREANDA-NEWS. On March 13, 2009 BTA Bank completed connecting all of its additional offices located in Moscow to the Service Quality Estimation System called Quality Button, which lets customers estimate the service level during each visit to BTA Bank, reported the press-centre of BTA Bank.

The System was tested in December, 2008 in one of the additional offices in Moscow. The next stage of implementation suggests connection to the system of 10 more branches and 15 more additional offices throughout Russia.

The Quality Button looks like a panel with two buttons of red and green colours attached to the desk of an employee working with customers. By pressing one of them the customer gives his/her estimation of whether or not he/she liked the way the transactions officer did his/her job.

All the references about the work of the employee are summed up and, when another reference is received, changes are displayed on the monitor, in his/her personal rating and in the office rating.

In 2008 BTA Bank became the winner of the IV National Banking Awards in the Modern Management Technologies (Standards) Implementation Nomination arranged by the Association of Russian Banks and the National Banking Magazine. The Quality Button is one of the modern tolls for management, which allow, without any intermediaries, in the real-time mode, to get feedback from customers.