OREANDA-NEWS. March 11, 2009. There appeared a new positive reference of BTA Bank in the People’s Rating of the Banki.ru Agency. In particular, professionalism of employees of the Kitay-Gorod additional office was appreciated, reported the press-centre of BTA Bank.

As a result, BTA Bank won the 23rd place in 100 of the banks estimated. And in a new version of the People’s Rating, where arithmetical average of the points scored and the “freshness” of the reference are taken in account, BTA Bank takes the 14th line of 60.

Understanding the importance of customers’ loyalty as a necessary prerequisite for stable development of the business, BTA Bank implements innovative business solutions and updates its product line to become a convenient and reliable partner for major companies, small and medium enterprises, individuals.

The fact that the Bank is in TOP25 most customer-oriented Russian banks is a result of the continuous work aimed at increasing the quality of servicing and expanding the loyal customer base. A part of the large-scale work was implementation of a unique system for managing quality of banking services – Quality Buttons, which let customers estimate the level of servicing during their each visit to the Bank.

Improving positions of BTA Bank in the People’s Rating of the Bank.ru Agency is the signal of higher loyalty of customers and evidence of efficient dialogue between customers and the Bank.