OREANDA-NEWS. March 11, 2009. The Federal Antimonopoly Service (FAS Russia) found that the advertisement of the "Green Mark" vodka - "The No.1 Vodka in Russia" was unfair. The advertisement violated Clause 1 Part 2 Article 5, Clause 1 Part 2 Article 5 and Part 7 Article 5 of the Federal Law "On Advertising", reported the press-centre of FAS Russia. 

The Antimonopoly Service issued a determination to the advertiser - "Glavspirittrest" Ltd. - to stop distributing the advertisement.

The advertisement of vodka was displayed on the advertising structures in the point-of-sales of alcoholic products in the Moscow stores of the "Perekryostok", "Sed'moi Continent", "Magnolia" and "Ramstor" retail chains.

FAS Russia initiated the case on violation of the legislation of the Russian Federation on advertising upon a petition of "RUST INCOPORATED" CJSC, which requested FAS Russia to recognize that the advertisement was unfair, containing incorrect comparison of the advertised goods, and untrue information about the advantage of the "Green Mark" vodka.

According to the protocols of testing samples of alcoholic products in the accredited laboratories of the "Centre for Testing and Certification - St Petersburg" Federal State Institution and the " Centre for Testing of Goods (Products), works and Services " St Petersburg State Institution, physical and chemical characteristics of the "Green Mark" vodka do not excel similar characteristics of the products under other brands.

Silver treatment technology and special method of corkage of the "Green Mark" vodka also do not give qualitative advantage over other brands of vodka on the market. Other producers use similar methods of treatment and individually designed corkage systems.

Upon recognizing the violation, the case file is transferred to a FAS Russia official to initiate administrative proceedings against "Glavspirittrest" Ltd.

Reference:
Under Clause 1 Part 2 Article 5 of the Federal Law "On Advertising", an advertisement is unfair if it contains incorrect comparison of the advertised goods with other goods in commercial circulation, produced by other producers or distributed by other sellers;

Under Clause 1 Part 2 Article 5 of the Federal Law "On Advertising", ", an advertisement is inaccurate if it contains untrue information on the advantages of the advertised goods over the goods in commercial circulation, produced by other producers or distributed by other sellers;

Part 7 Article 5 of the Federal Law "On Advertising" prohibits advertisements that lack part of essential information on the advertised goods, terms and conditions of its buying or using, if it distorts the meaning of the information and misleads consumers of the advertisement.