OREANDA-NEWS. On 10 March 2009 was announced, that a major Russian grain processor PAVA is keeping up with the present-day market trends. Currently, there is a growing consumption of non-traditional products such as bread from coarse-ground flour. Zhitnitsa, produced now by all PAVA’s flour mills – Rebrikha, Mikhailovsky and Achinsk - can be used as the perfect raw material for this kind of bakery.

Apart from the price advantage over the regular sorts (cost is 20% lower compared to the high grades), this flour has a series of other benefits – first of all, the important ability to increase yield of bread. According to PAVA’s long-standing clients, it can reach up to 30%. Moisture-absorbing levels of Zhitnitsa are also an attractive feature for bakers. Remarkably, if mixed with high, first grade and rye flour, as well as on its own, Zhitnitsa allows to retain freshness and excellent flavour of the end-product for longer periods.

This flour has already been highly rated by customers from Central Asia – PAVA’s partners from Uzbekistan, Tajikistan and Afghanistan, particularly satisfied with the quality of grinding which is suitable for baking national bread. Uzbek companies note the enhanced yield of bread, as the amount of pancakes made of Zhitnitsa surpasses the amount of bakery produced from other flour grades.

The new product from the Altay grain processor can rightly be called unique, because it contains a plenty of indispensable elements and vitamins which places Zhitnitsa in the category of healthy, dietary food.

“The mentioned qualities of the new flour launched by PAVA enable the bakery plants to expand their product range, and strengthen the grain processor partnerships with domestic and overseas customers. These prospects can already be seen in the increasing number of contracts for Zhitnitsa shipments”, remarked Angela Kiseleva, PAVA Commercial Director.