OREANDA-NEWS. On 06 February 2009 was announced, that Pharmexpert has come up with a hot new project “Drug pricing in a crisis: Forecasting price behavior in 2009”.

Notwithstanding the fact that the demand for drugs is non-elastic as a whole, pricing policies may come to the front for specific companies operating under a crisis. Pricing policy changes may not only provide for stability in a complicated economic situation but also may become a success factor in competing for customers.

Making weighted decisions in a changing environment requires high-precision analytical tools. It is important that such tools be transparent for the market players as lack of guidelines may result in a spontaneous price growth.

Pharmexpert prepared a standard report containing a deep analysis of drug price dynamics in the Russian out-of-pocket market in 2008. The report covers the main drug pricing principles as well as dynamics of average prices; drug consumption structure in breakdown for price niches; price elasticity index; price index etc. Each parameter is considered both for the market as a whole and by individual segments, as there are pricing specifics for imported/local and Rx/ОТС drugs.

The key analytical parameters are reported on a month-on-month mode, which provides for a better insight of the financial crisis impact on drug pricing and make a 2009 forecast.

Please contact Customer Relations as well as Analytical Department managers for more details on the report content and price. Your requests are welcome at marketing@pharmexpert.ru.