Lanos Car Named Leader of Sales in Ukraine in 2008
OREANDA-NEWS. February 03, 2009. A solemn ceremony of rewarding the winners of the Ukrainian-wide campaign "Car of 2009 in Ukraine" and national car rating "2008 Auto-Rating" took place in a fashionable hotel Hyatt Regency Kyiv, reported the press-centre of ZAZ.
Lanos car was rewarded with the main nomination of the Auto-Rating and title of the Absolute leader of new passenger cars sales in 2008 in Ukraine. Winner of the national car rating was defined by the customers that during a year voted by their "purses" - they bought Lanos cars, giving the preference to this car and thus defining the leader. It is necessary to note that Lanos is the Ukrainian car manufactured in Zaporizhia mainly from the materials and component parts produced just in Ukraine.
All cars, which have been officially sold at the Ukrainian market since January 1 till December 31, 2008, participated in Auto-Rating nominations, and last year their number exceeded 500. Only the cars officially registered in the State Automobile Inspection authority were included into calculations. (No subjective perceptions and jury's preferences, just precise figures and transparent data.).
Lanos, celebrating its 10th anniversary, has repeatedly defended the title of People's Car - a reliable favorite of motor-car enthusiasts, available at a reasonable price. This year victory was quite indicative, as the volumes of Lanos sales exceed the sales of a car that occupied the second place (Chevrolet Aveo) almost twice. In 2003 Lanos gained maximum share of passenger cars market (11%), and since 2006 till 2008 it has been keeping its leading positions and stable sales grow rates.
Ukraine chooses Lanos! Why? Lanos is a reliable car, its price level is acceptable for the majority of population layers, it is a car of perfect quality, which warranty period equals to 5 years or 100 thsd. km of run, service and warranty maintenance are supported all over Ukraine, it has unofficial name "people's car" by right. Lanos car owners recommend it to their friends, buy it for their parents and relatives, they recommend it to their countrymen and unite in Lanos fan clubs.
In 2009 Lanos joined to ZAZ family model range. Based on the decision taken by the management of "UkrAVTO" Corporation re-branding of Lanos car was performed and from now on Lanos will be available at the market of Ukraine as "ZAZ Lanos".
General Director of the Distributor Company "AvtoZAZ-Service" Vasadze V. Т. noted: "Longstanding leadership at the market requires from us to become more "customer-oriented": to be more attentive to customer, to improve constantly our ability to sell cars, to provide even more qualitative service".
Distributor Company "AvtoZAZ-service" - Affiliate of "UkrAVTO" Corporation - remains to be the leader on new passenger cars market in Ukraine, dealer network - to be the biggest in Ukraine, and the price-positioning of cars - to be competitive and advantageous for a customer.
For reference:
"Auto-Rating 2008" is the national automobile rating, arranged by the Automobile Journalists Club. Market success of a car model was a criterion for defining the winner of auto-rating. Only official registrations of new cars during the period since January 1 till December 31, 2008 were taken into consideration.
All Ukrainian motor-car enthusiasts that became the owners of new cars in 2008 were included into jury composition. While buying the car they participated, by their purse, in defining the winner of "Auto-Rating 2008". Automobile Journalists Club only made the proper division of cars by nominations and processed the statistics data about official registrations of cars in Ukraine.
Ukrainian Automobile Journalists Club is a civil society organization, composed of leading journalists from automotive mass-media (editors-in-chief of the most authoritative automobile editions, reporters, test-pilots). It was established to support development of automotive journalism in Ukraine.
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