OREANDA-NEWS. On 19 January 2009 was announced, that the deal underscores UniCredit’s commitment to build a powerful European brand and identity based on its master brand strategy which was launched in 2007. At the start of 2008 the group decided to pursue this strategy by investing in a strong European sports sponsorship platform. UniCredit views sound investment in its brand as crucial to enhancing and driving sustainable business success.

The significant international audience that the UEFA Champions League attracts provides UniCredit with an effective platform to achieve its goals. The three-year contract includes a variety of communications, branding, broadcasting and promotional rights.
UEFA Champions League is the most successful club competition in international football. With its wide European reach UEFA Champions League is a sound strategic fit with UniCredit as a one of the leading European financial institution.