OREANDA-NEWS. On 23 December 2008 was announced, that starting on January 1, 2009 CJSC Crimea TITAN changes its graphic brand logo and titanium dioxide pigment brand name. The corresponding new trademark registration certificates were issued to the Company in November 2008.

   The purpose of CSJC Crimea TITAN rebranding is to reposition the company’s product line. Quality improvement and extension of line with new titanium dioxide grades will allow the company’s launching into new sales markets and attracting new customers. In terms of rebranding the company’s management board is planning to enhance and differentiate the Crimea TITAN brand.

   Thus, starting on January 1, 2009 the titanium dioxide brand name Crimea CR is changed to Crimea TiOx. Hereafter the previously manufactured titanium dioxide grades Crimea CR-02, Crimea CR-03, Crimea CR-07 and Crimea CR-08 will be changed accordingly to Crimea TiOx-220, Crimea TiOx-230, Crimea TiOx-270 and Crimea TiOx-280.

   The changed CJSC Crimea TITAN logo is available here – http://www.titanexport.com/eng/profile/logo.html