OREANDA-NEWS. December 17, 2008. By 2012 Parallel plans to continue expanding in Donetsk, Zaporozhye, Kharkov, Dnepropetrovsk and Lugansk Regions as well as in the Crimea, reported the press-centre of SCM. 

In 2009-2012 the company will be reconstructing some filling stations under the trademark Gefest and rebranding them into Parallel trademark with further development of minimarkets chain and portal car washes networks under ZZZIP!! in-house brand. Also the company plans to keep investing in development of loyalty programs for retail and corporate clients as well as in strengthening its brands on the market.

The Director of Parallel Dmitriy Kulik thinks that the well-formed development strategy of 2008 enabled Parallel to show its competitive advantages in full and to strengthen its leading positions on fuel retail market of Donetsk Region: "During eleven months of 2008 we sold by 21% more products compared to last year. The current downturn made us slightly review our strategic guidelines for several years ahead, still it has not changed our global aim to actively expand in the regions and increase our market weight. Parallel looks at the crisis from the point of opportunities it gives to the company rather than from the point of danger. We have enough strength to help our business not only get through this period of stagnation but strengthen our positions in the market", said Dmitriy Kulik.

Dmitriy Kulik also mentioned that extension of the corporate client base will become the strategic goal for the company in 2009; other goals include development of retail sales of petroleum products at own filling stations under the trademark Parallel and growth in volumes of exclusive fuel supplies within the filling station network under the trademarks Gefest, PitStop and Donbassnefteprodukt. The company continually improves its interaction with B2B sector and at the moment it uses several noncash procedures – fuel coupons and smart cards. To support its corporate partners at this challenging time, Parallel started developing anti-crisis programs for cashless clients which are to be implemented in the near future.

Parallel Company
Parallel has been working in Donetsk region market since 1995. Twenty filling stations in Donetsk and Donetsk Regions operate under Parallel trademark. The company launched sales of premium-class petrol and diesel "Perfekt" in November 2007. Since May 2008, Parallel has been the exclusive supplier of Perfekt fuel in the network of filling stations run under trademarks Gefest and Donbassnefteprodukt.