OREANDA-NEWS  On 27 November was announced, that the retail network "Lenta" includes 33 hypermarkets. The total floor space of the trade complex "Lenta" all over Russia exceeds 387,4 thousand m2, of this amount the area of trade halls is about 230,6 thousand m2.

Alexey Zyumenkov, regional Director for operations of the company "Lenta", comments: "Krasnodar is a city very attractive for retailers. Here the index of retail trade transactions is one of the highest in the country – over 200 thousand roubles per capita by results of year 2007 (for comparison – in Petersburg – about 100 thousand, in Nizhny Novgorod – 125 thousand). The high potential of effective demand was a reason of drastic competition in the city, including in large trade format – there are 9 hypermarkets per 700 thousand residents already now in this place. Nevertheless, with regard for the efficient experience of operation of the first hypermarket "Lenta" in Krasnodar, we are convinced of good prospects of the second store. Our discount programme that guarantees considerable discounts to the buyers for every purchase, the high quality of goods, broad balanced assortment – all this makes the hypermarkets "Lenta" attractive for the consumers all over Russia".

The second "Lenta" in Krasnodar is the analogue of the first trade complex located in Voctochny Obkhod Street, 19 (the total floor space is 11 800 m2, the trade area is 8 100 m2). The company is building standard trade complexes, improving every project upon development of new technologies and adapting it for particular site and the needs of the region. The construction of trade complex in Novorossiysk is on, thus the investments of the company "Lenta" in the economy of Krasnodar and the total administrative region make nearly 2 billion roubles.

The company "Lenta" offers a broad assortment of goods to the customers – all in all 13 000 items. With time, upon development of the network of hypermarkets in the region, the increasing number of local producers start cooperation with "Lenta", which contributes to the growth of the gross domestic product and to the organization of new jobs in the regional markets.

The products of Kuban suppliers can be found on the shelves of the trade network "Lenta" from the moment of opening of the first hypermarket in Krasnodar in past June, and will be available in the second store. The company "Lenta" is orientated highly at the work with local suppliers, because the latter know well the preferences of the residents of their area. As shown by the marketing research, the average consumer gives more credence to the goods of the enterprises located in his own region. Currently the food-stuffs assortment of trade complexes "Lenta" in Krasnodar is presented by the products of over 50 Kuban manufacturers, and our network is engaged in active work to increase this figure.

The director of trade complex "Lenta" Evgenia Petrova emphasized the importance of orientation of the company at the local economy and adherence to the principles of social responsibility. About 300 residents of Krasnodar will be employed with the opening of the second hypermarket "Lenta", who will enjoy adequate salary, social guarantees and possibilities of professional and career growth.