Tatenergo’s Special Project Named One of Best Corporate Editions
OREANDA-NEWS. November 14, 2008. This became known after was held the presentation as part of the "Corpress-EXPO" exhibition of the Jubilee All- Russia Forum of the corporate media of the new corpus of "The Best 2007-2008", including the most successful newspapers, magazines and e-projects.
The famous Publishing House "Richard Cash Publisher" has arranged the selection of the best corporate publications and issued the corpus. This is the second such edition. The first in Russia corpus "The Best Corporate Publications of Russia, 2004-2006" was issued in 2007. The project is supported by RACP (Russian for Communications with Public), Association of managers of Russia, Russian division of International Association of Business-Communications (IABC), the Board of Associations of Media Industry, "MediaUnion", Internet –library Public.ru.
The new corpus includes over 50 best printed and e-publications of the biggest Russian and international companies. Among them are – JTI, Gazprom oil, GMK "Norilsk Nickel", AvtoVAZ, Rostelekom, IFD KapitalЪ, International Airport Sheremetievo, Rosgosstrakh, Rus-Bank, IBS etc.
The Jubilee site of JSC "Tatenergo" 75.tatenergo.ru, that was implemented and issued for the Jubilee of the company at the end of 2006, attracted the project organizers with the depth of the content and original execution. They referred it to category B2P with the target market including both the employees and the veterans of the company and professional power engineering specialists. The virtual museum of the power system contains such "expositions" as electronic archives of photographs, documents, posters, audio- and video matter, illustrating the epochs of the history of Тatarstan power engineering. Thus the electronic site gathered practically, each part of the chronicle of Republican power system from pre-history till to date. On a monthly basis the magazine gathers the one thousand readers, the tenth parts of attending the Internet –representation of the power holding "Tatenergo"
Svetlana Sergeeva, General Director of the Publishing House "Richard Cash Publisher", told at the presentation that in the last years the significance of the corporate publications has considerably grown. Corporate paper sand magazines, e-media became the integral part of the communication strategy of the companies; they are admired by clients and partners. For this very reason the best corporate publications have to be demonstrated as the examples of professionalism to more public. As it is done abroad where is published the specialized corpus Best of Corporate Publishing (BCP). Having deserved attention in professional environment in Europe, the Forum of Corporate Publishing (FCP-Munchen) presented the honorable right to use the logo VSR in the book "The Best Corporate Publications of Russia, 2007-2008", which emphasizes the significance of the project.
Basic results of the fifth Jubilee All-Russia Forum of the corporate press "Corpress-2008", that was held in Moscow on 27-29 October, became the expertise exchange between its participants and discussion of the critical problems of the industry. The Forum was attended by the representatives of Russian and international; companies and the large corporations from various businesses, owning the corporate publications, professional alliances and associations such as Norilsk Nickel, Ingosstrakh, Reiffeizenbank, VTB, RZHD, Aeroflot, Vympelkom, Gazprom oil, Post Office of Russia and Interros, Microsoft, AvtoVAZ, TGK-11, MRSK of Center and others. JSC "Tatenergo" was represented at the All – Russia Forum by specialists of the News Center.
This year the Forum features the work of the two permanent sections: Academy and Laboratory. The "attendants" of Corpress – Academy listed to reports of the senior specialists in the area of communications, "guru" of media industry. As part of the Corpress –lab were held the round tables, master classes, presentations at which the experts in interactive mode exchanged opinions, discussed the critical issues of the industry, tested new ideas.
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