OREANDA-NEWS. October 16, 2008. Considering, that the corporate style (brandbook) is not only a face of the company, but also the important modern advertising tool, promoting to make company services as much as possible attractive to target audience, Uzbekinvest company has begun working out and introduction of a new corporate style in the advertising activity, reported the press-centre of Uzbekinvest.

Propagandising the effective and practically working mechanism of the insurance protection, a new brand of Uzbekinvest provides the uniform standard of carrying out of an advertising-information policy of the Company in the insurance market, including working out of new design, symbolisms, logicality of colour scale, and also closely co-operates with mission, corporate values both all settled charter and advertising missions.

At the initial stage of realisation of the advertising campaign directed on increase of level of insurance culture of the population, Uzbekinvest has begun positioning of a new logo and a general slogan (a short advertising phrase) under the name "Insurance works", accessible idea accessible and effective institute of insurance transferring idea, forming the loyal relation of the public, proving in practice that insurance in Uzbekinvest justifies expectations of clients.

At positioning of the Company for foreign partners the abbreviation "UNIC" will be used as the name which will be positioned together with a new logo as the new logo serves as a link between actually two names of one company - Uzbekinvest and UNIC.

Along with it, new branding strategy of the Company provides manufacturing of various advertising attributes of the Company, including advertising-polygraphic and souvenir production, and also video information about the Company.

In particular, in August and September of current year, on local TV channels the new informative commercial of the Company "Insurance works" has been launched. Also, it is planned to broadcast till the end of this year a new advertising video of the Company devoted to obligatory insurance of a civil liability of vehicles owners that will promote not only to increase the awareness of the population about all advantages and benefits of obligatory insurance, but also to increase the recognition of branding of the Company and its adaptation in the insurance market.