OREANDA-NEWS. October 16, 2008. Yandex managers offer free assistance to Yandex.Direct novice clients in setting up their ad campaigns. Now, any novice advertiser regardless of their order size can rely on “First Aid” from Yandex.

"The number of Yandex.Direct’s clients has been steadily growing, but many of them have no prior experience with contextual ads. They would love to get better exposure to their target audience and yet at a lower cost, but lack the know-how,” says Eugene Lomize, head of the Yandex advertising technologies group. “Our mission is to help them figure it out”.

Any advertiser running one active advertising campaign with no more than three ads can submit an application for “First Aid” through the Yandex.Direct interface. Yandex will analyze this campaign and suggest ways to make it more effective.

Yandex.Direct is the first and the largest ad-serving system for contextual advertising on the Russian Internet. Ads are displayed on search results pages and on the websites of the Yandex Advertising Network.