OREANDA-NEWS  On 14 October was announced, that Rosinter Restaurants Holding (Rosinter), the leading operator of casual dining chain restaurants in Russia and the CIS (and listed on the RTS and MICEX exchanges under the ticker ROST), announced the opening of its 300th restaurant, 1-2-3 Cafй, specializing in Russian cuisine. 1-2-3 Cafй is now opened for business at St. Petersburg’s Atlantic City shopping mall, located at 126 Savushkin St. in the northern capital.

The new restaurant follows the “combo” format, which calls for the housing of two distinct brands under one roof. The company’s proprietary 1-2-3 Cafй brand operates alongside the world-famous T.G.I. Friday’s brand which Rosinter develops on franchised base. The area of the restaurant complex, which has seating capacity for 356 customers, totals 557 square meters.

In 2008 Rosinter has increased the presence at St.-Petersburg by half and today it operates 14 casual dining restaurants (9 restaurants by the end of 2007) under the IL Patio, Planet Sushi, 1-2-3 Cafй, T.G.I Friday’s, Siberian Crown and The American Bar and Grill brands.

Lori Daytner, President of Rosinter Restaurants Holding:

“St. Petersburg is one of our most important markets. It is a city with a developed culture of dining outside the home, and one that has its own restaurant traditions. We are happy to be opening our 300th restaurant, 1-2-3 Cafй, here in St. Petersburg. This year, we completely renovated our first St. Petersburg restaurant, on Nevsky Prospect. It is now a spacious complex with seating for 214 customers, and it houses not only our popular IL Patio Italian restaurant but also one of Rosinter’s truly golden brands, the Planet Sushi Japanese restaurant. We hope to expand further in one of the world’s most beautiful cities—one that has an enormous tourist flow, for which it is important to have a developed modern infrastructure of public dining. As pioneers of today’s restaurant market, we are ready to make our own contribution to St. Petersburg’s hospitality industry.”