OREANDA-NEWS. On September 26, 2008 the Ukrainian news market will have a new full-colour edition of Segodnya Multimedia. The newspaper called TVOE is designed for 28-50 year-old readers and will circulate all over Ukraine, reported the press-centre of SCM.

Segodnya media holding has set up a new product. TVOE provides diverse consumer information, supplies with handy tips, and almost all of the columns are supported by journalists` own research or by expert opinion. The new edition will appear in print in A3 format every two weeks on Fridays and will have 32 printed pages. The newspaper run will total 30,000. Retail sale price will make 1 UAH.

The editor-in-chief Yelena Tokarchuk runs the editorial office of Segodnya Multimedia. The readers will have a high-quality digest of useful information including health, housing, money, jobs, purchases, cars and tourism. The newspaper stands out with its creative design.

“Having analyzed the surveys carried out by our company regularly, we found out that modern readers are increasingly interested in the information useful in everyday life”, commented Viktoria Davidenko, the project manager. “Thanks to the experienced team of journalists and creativity of designers, we realize the wishes of the Ukrainian news market consumers”.

ZAO Segodnya Multimedia
Since February 2007, ZAO Segodnya Multimedia has been successor of ZAO Segodnya Publishing House established in 1997.

Today ZAO Segodnya Multimedia includes such newspapers as SEGODNYA (with Kiev, Kharkov, Odessa, Donetsk and national issues daily circulation of approximately 160,000 copies), Vecherkom, Donetskiye Novosti, Vecherniy Donetsk, a free weekly Kuryer, Salon, RIO, Priazovskiy Rabochiy, Mariupolskaya Nedyelya, Dom Sovyetov, and an information edition for youth Privet Rebyata. Also, the company runs online assets: an information and news portal www.segodnya.ua and www.dnews.donetsk.ua as well as production facilities: in Vyshgorod, where a newspaper print house of Segodnya Multimedia is in operation.