Zauralsky Kreker Increased Sales Volume by 32%
OREANDA-NEWS On 19 September was announced, that OJSC ‘Zauralsky Kreker’, subsidiary of PAVA – the largest grain processor of Siberia and the Far East, showed stable growth rates of production of crackers, sugar cookies and biscuits. Thus, following the results of 8 months in 2008 sales volume increased 32% on the same period in 2007. Besides, the increase of sales was seen equally for all products: crackers, biscuits and sugar cookies.
By the estimate of ‘Zauralsky Kreker’ specialists these results were achieved due to a number of factors. First of all, increasing shipments to long-standing clients. Secondly, this year the company is steadily working on enlarging the client base. During the first half-year products by OJSC Zauralsky Kreker appeared for the first time in stores of the Primorski and Khabarovsk Territories, the Tyumen, Sakhalin and Irkutsk Regions, Bashkortostan and Kyrgyzstan Republics. The company has established partner relations with Armenia and Georgia, however, in connection with the latest events shipments to these countries have been ceased.
“Today, products of our subsidiary are represented in all regions from the Urals to the Far East, Moscow citizens are also familiar with our crackers. After the issue with Georgia is finally settled, we’ll continue shipments to Armenia”, commented Andrey Ananin, OJSC Director General.
The graph of sales shows that growth began early in the year and the tendencies remain. For instance, in February and April the company doubled its sales of crackers, sugar cookies and biscuits than in the same months of the previous year. In July and August the increase amounted to 74 and 73% respectively.
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