OREANDA-NEWS  On 17 September was announced, that, according results from H&H Webranking Estonia, the winner of this year’s Estonian ranking was named shipping company Tallink Group with 47.5 points, 3 points more than runner - up Eesti Telekom. On third place we find Merko Ehitus, an Estonian construction company.

“Tallink Group wins this very first Estonian H&H Webranking because they have managed to produce a corporate website rich on information meeting many of our respondents demands. Tallink Group’s website is well structured and presents financial information in line with an average European corporate website. Still, the Estonian ranking demonstrates that many Estonian companies have some work to do in order to live up to European best practice standards”, comments Marcus Ericsson, Head of H&H Webranking.

The Eastern European markets are growing steadily and the economies become stronger while the companies are growing. Consequently, Estonian companies are widening their horizons in order to attract foreign capital and investors outside their national borders. Even though companies on the Eastern European markets nowadays are more international and internationally integrated, they do not, unfortunately, use their corporate websites as their main communication channel in the same degree as many companies on more mature markets do.

“The market for online communication is getting more harmonized and Estonian companies can easily follow this development and adapt to Western European best practice standards. A corporate website with rich information in English is today one of the single most important line of actions”, comments Marcus Ericsson.