OREANDA-NEWS  On 15 September was announced, that SAP platform that has been operating in IDGC of Centre for over two years become a technological basis for CRM (Customers Relationship Management).

This year, by introducing CRM system, the company plans to solve some of its most urgent problems at once: automate accounting and analysis of customer applications that the company receives through numerous communication channels (Customer Service Centres, internet virtual reception, contact-centre, e-mail, etc), improve quality, reduce the time of study of customers' applications and start keeping the history of customer relationship.

All internal and correspondence customers’ applications will be registered in CRM system.

This will serve as a basis for the establishment of the customer base that will keep the history of relations with each customer. It will also allow to plan the company's activity on the basis of the customer information analysis. All calls received at the contact-centre concerning, for example, voltage drops or blackouts, help to track down all problems in 5the networks and treat them efficiently. CRM will also help to organise better the work of power companies' representatives.

This year CRM installation project will cover all IDGC of Centre, JSC subsidiaries.