OREANDA-NEWS. On September 08, 2008 Alliance Bank (Almaty), securities of which are traded in Kazakhstan Stock Exchange (KASE) official lists, provided to KASE the press release where announces on the beginning of holiday events devoted to the bank's 15th anniversary, reported the press-centre of KASE.

"The conceptual basis of celebration of the Bank's anniversary is the popularization of five Bank's corporate philosophy principles - Fairness, Trust, Development, Reasonableness and Political Indifference. These principles are reflected graphically as five pentagram elements, which when connected form the five-point star.

This graphical composition forms the logo of Alliance Bank - visual image of its registered trade mark. For illustration the meaning of each above mentioned principles the Bank's implements socially significant projects", - emphasizes the press release.

The press release also informs on the following:

The advertisement campaign, devoted to the 15th anniversary of Alliance Bank, started on August 18: in 21 cities of Kazakhstan appeared teasers - images with the hidden meaning on external advertisement boards. The meaning of messages was disclosed September 2: billboards were replaced by new ones with the logo of Alliance Bank and the slogan "We are 15. We accept
congratulations!" On the television the campaign includes advertisement video spots, illustrating five principles of the Bank's corporate philosophy.

Celebration of the 15th anniversary coincided with Alliance Bank trade mark restyling procedure. As a result of the public survey it was decided to remove from the letter symbols of the trade mark the word "Bank", as, from the majority respondents' standpoint, the word "Alliance" directly associates in them with Alliance Bank. This step, on the top management opinion, must bring the Bank closer to the public as they constitute the Bank's clients.

Within celebration of the 15th anniversary, Alliance Bank from the beginning of September launches special actions for its clients. During the action for "Otlichniy" depositors will be raffled money prizes, the main prize amount – one and a half million tenge. The new depositors opened the "Otlichniy" deposit may receive the bonus in the amount of 1.5% to the deposit amount.

Within the action "Virtuon free" and "Zolotoi chek", implemented among holders of Alliance Bank payment cards from September to December 2008 will be raffled money prizes, notebooks and a tourist voucher.