BANK CASPIAN to Change Its Name & Implement Re-Branding
OREANDA-NEWS. On August 27, 2008 BANK CASPIAN (Almaty), securities of which are traded in Kazakhstan Stock Exchange (KASE) category "A" official list, provided to KASE the press release where informs on the following, reported the press-centre of KASE:
On September 26, 2008, the bank will held shareholders special general meeting. One of the main issues of the agenda is changing the name of Bank Caspian.
The issue related to changing of the bank's name, included into the Caspian shareholders meeting agenda - is one of the logical steps made by the bank's top managers. After 2 years the principal owner of Caspian became the direct investments fund Baring Vostok, the bank underwent fundamental and positive changes. Due to the international investor Caspian gained the best international experience in the banking business.
- Kazakhstan banking sector is comparatively young, therefore all western methodologies and technologies, which we implement in Caspian will facilitate the increase of its efficiency, - commented Chairman of Caspian Board Mikhail Lomtadze. - We are creating the best bank oriented towards clients' needs.
After detailed research of perception of Bank Caspian with assistance of two leading international marketing companies, top managers developed the strategy and brand development. Within this strategy the bank will implement its re-branding in autumn of this year.
For us it is not a formal approach to the "wrapping" change, - adds Chairman of Bank Caspian Board of Directors Vyacheslav Kim. - Appearance of the bank must comply with its gut. We do it for only for our clients to emphasize such important values of our bank as partnership and willingness to help our clients in achieving their goals jointly with us and with our assistance.
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