OREANDA-NEWS. On August 07-08 in Astana was conducted a seminar-training with regional PR-specialists JSC “Kazakhtelecom”. As system-company in the telecommunications industry, JSC “Kazakhtelecom” maintains active relationship with the media, reported the press-centre of Kazakhtelecom.

Public relations - complex work on the creation, development and maintenance of the company's reputation in the eyes of key audiences. The reputation of the company is equally important for exposure to any of them, as well as includes a position of the company in the market, with competitors and partners, work with clients, social position of the company.

Specifics PR in telecommunications includes not only the entry of new products and solutions, but also the realization of social projects, such as providing villages and schools with telephone lines and internet.

During the seminar-training specialists to work with the media and advertising JSC “Kazakhtelecom” with all its affiliated companies discussed effective relationship with the media. Participants also took part in solving practical exercises to build corporate reputation and strategic positioning of the company.