OREANDA-NEWS. On 06 August 2008 was announced, that Ashot Arutyunyan had been appointed Director of Corporate Marketing and Advertising at KAMAZ.

Ashot Arutyunyan has wide-ranging experience in the field of marketing. He headed marketing services in such companies as “Detsky Mir” (Children’s World), “Snezhnaya Koroleva” (Snow Queen), “Technosila”. He successfully cooperated with KAMAZ-Leasing Company advising its specialists on strategic issues.

According to Arutyunyan, the major task now is to finally form the brand book of KAMAZ Inc. and brand books for its affiliated companies. Besides, it’s necessary to centralize marketing and advertising processes, to create a long-term marketing strategy connected with the company’s strategy and seasonality of sales.

Another primary task for the nearest future is to create a conception of the KAMAZ trade and service center.