OREANDA-NEWS. On 21 July 2008 Rambler Media Ltd., operating one of Russia’s most popular internet brands, announced that is has signed an agreement with Google to use Google’s search and contextual advertising technology through its AdSense for Search and AdSense for Content advertising programmes on www.rambler.ru.

Under the agreement, search queries made on Rambler’s home page Rambler.ru and through the Rambler Search function will be enhanced by Google. Rambler will display Google ads longside natural search results. This agreement will allow Rambler to enhance user experience. Rambler will continue to operate its own brands, web properties and other advertising services.

Mark Opzoomer, Chief Executive Officer of Rambler Media, commented: “Today’s agreement reflects Rambler Media’s strategy to improve our ability to serve our users, advertisers and partners in Russia. Through this agreement with Google, the world's most popular search engine, we will offer Rambler users the best search available and generate superior monetisation from related adverts and sponsored links.  As a result we will focus our search resources towards accelerating our development of key, vertical search businesses, (including product (price.ru), property and auto) and creating exciting daily media and entertainment services. This is a further step in our ambition to best serve our users, advertisers and partners and successfully build Russia’s leading gateway to the web.”

"We are delighted to work with Rambler, an innovative and dynamic company in Russia. The agreement means together we can enhance Rambler's web search with our technology and provide ads at rambler.ru" said Mohammad Gawdat, Managing Director Emerging Markets, Google.  "This agreement illustrates our commitment to investing in Russia, where online advertising is currently experiencing rapid growth. We are very excited about the opportunity to deliver more relevant search and ads to users and provide advertisers and publishers with better advertising technology to help them succeed in their own businesses. And of course we look forward to working with Rambler.”