Baltika Breweries Represents Russia at the Beer Festival in Estonia
OREANDA-NEWS. On 03 July 2008 was announced, that Baltika Breweries is participating in Ollesummer 2008, the largest beer festival in Northern Europe, which takes place 2—6 July 2008 in the city of Tallinn, Estonia. Baltika is the only Russian company taking part in the Ollesummer (‘Beer summer’) festival.
This year the Ollesummer festival marks its fifteenth anniversary. Over time it has become one of the most closely watched beer events in Europe. Headliners from the British hit parades, the Franz Ferdinand group, will appear on the main stage of the festival. Visitors will be offered more than 100 varieties of beer from the whole world. The entertainment areas will feature performers of Reggae and Country, choral and dance music.
Baltika occupies more than 1,000 square metres of festival premises where it will present popular beer varieties to its guests: Baltika №0 Non-alcoholic, Baltika №3 Classic, Baltika №4 Original, Baltika №5 Gold and Baltika №7 Export beer, as well as elegant Baltika №6 Porter, unfiltered Baltika №8 Wheat beer, Baltika Cooler for young people and refreshing Nevskoye ICE. Baltika Breweries has equipped its own stage inside a large tent. Popular Estonian and pop music ensembles will appear on this covered stage. DJ Ervin Pabbo, DJ Sass Nixon and DJ Marek Talivere will see to it that the audience is in a good mood. The entertainment programme will include games and contests. The organisers have prepared a great many pleasant surprises and souvenir gifts.
During the festival, the Baltika tent will present a new type of light beer which has been especially brought to market for the 2008 season — Baltika LITE. A new yeast variety was created by Baltika specialists to produce this beer. One distinctive element of the recipe for Baltika LITE is freshly germinated ‘green’ malt, which has highly active natural fermentation agents that give the beer a light taste. The alcohol content of this new beer variety is 4.0% by volume.
Baltika Breweries has been present in Estonia since the year 2000. The entire Baltika line-up is available for sale in the country, including the youth beer Baltika Cooler as well as Arsenalnoye and Nevskoye. The Estonian beer market is one of the priority markets for Baltika Breweries. Around 26% of the Company’s sales in the Baltic States are made there. For its part, Baltika is one of the largest importers of beer into Estonia, with a market share of more than 25% in the imported beer segment, according to Company data.
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