OREANDA-NEWS. On 27 June 2008 was announced, that the Crocus Expo International Exhibition Centre participated in the International Forum of Exhibition Industry 5pEXPO.

According to the name and concept of the event Crocus Expo IEC presented at the forum five components of its success as business professionals call it 5p of business success: place (fairground and congress centers), product (offers on the exhibition market), price (participation cost), promotion (promotion of exhibitions and fairs), partnership.

The exhibition centre team conjointly with representatives of BuildExpo City (general stand builder of the complex) and Prestige Design (general partner on outdoor and interior advertising producer) presented an exclusive stand notable for its stylish design and professional elements composition. A serious business program deserves special mentioning because it was the highlight for the exhibition industry specialists and profile mass media.

Press briefing arranged specially for journalists was held on the opening day of the exhibition. Alexander Bortsov, the First Deputy Director General of ZAO CROCUS INTERNATIONAL, told about the results of the complex work in the course of 4 years and about prospects of its development. As of today Crocus Expo is the absolute leader in Russia in terms of exhibit space. The overall aggregated exhibit space of all three pavilions comprises 548 794 sq m, the Crocus Expo IEC hosts annually more than 150 expositions. But the journalists were mostly impressed by the company prospects which enlist the metro station construction with exit to the fairgrounds and the Crocus City territory, commissioning of a mini-hotel and hotel and entertainment complex Riviera. 14 sky-scrapers of the Crocus Centre Business Centre which are being designed by the crocus Group architects will complete the Crocus City project and make it all-sufficient. The creation of regional and foreign representative offices chain of the Crocus Expo IEC are under way. The process of design and approval works in Novosibirsk and Krasnodar krai are being carried out today.

But commissioning of the Crocus Congress Centre which is intended to become a perfect platform for convention event of the highest international level will become the most significant event of the outgoing 2008. Leonid Lozbenko, the Director of the Congress Centre, told about the centre opportunities. First of all he underlined that the Crocus Congress Centre opening will be the most prominent not only for the Crocus Group companies but for the overall business community of the capital. All purpose hall Crocus City Hall will feature 6 000 seats and the stage of 700 sq m. Mr. Lozbenko was confident that “the opening of the Crocus Congress Centre will make the Crocus Expo IEC not only the largest fairgrounds of the world but a centre of attraction for business, public and scientific circles of Europe and worldwide”.

The conjoint presentation organized by the partners of the complex - BuildExpo City and Prestige Design companies - became the culmination of the first day at the exhibition centre stand.

The presentation of new Crocus Expo exhibition projects commemorated the second working day of the forum. Arcady Zlotnikov, the First Deputy Director Crocus Expo IEC, noted that today the own exhibition schedule of the complex includes 26 exhibitions and fairs of different profile and many of them have already deserved All-Russian and worldwide image and reputation. By 2010 13 more new projects are schedule to be launched. Thus according to Mr. Zlotnikov “the principal goal of the management is to make the proportion of guest to own events held in the venue 50/50". The projects ExpoForest, Stone and Ceramics, Education and Russian Land were of special interest. The International Advertising and Promotion Technologies Festival ProMediaTech was called one of the most original and perspective projects by the Crocus Expo. The festival will run March 2 through 5, 2009. Anna Korzunova, the Director of the Festival, told about the festival in more details. ProMediaTech will become a perfect platform to present creative, advertising and PR agencies, exhibition operators, stand builders, media holdings, printing-houses which will have an opportunity to present their new projects and services in interactive mode and format.

The Crocus Expo stand design favourably differed from the others and by that attracted even more visitors and participants of the exhibition. Performances of violinists and saxophonists took place during the breaks between the events. Thus each visitor of the stand has got good mood and received helpful information on services and goods of the company. In view of large quantity of visitors and positive and friendly atmosphere it may be declared with confidence that participation in the exhibition 5pEXPO was a success!