OREANDA-NEWS. On 27 June 2008 was announced, that in the hall of the October cinema on Novy Arbat Street, employees and partners of MIRAX GROUP met the world business guru Kjell Nordstrom. This was Kjell Nordstrom’s second visit to MIRAX GROUP, and the topic of the workshop was “Leadership in the karaoke capitalism world”.

Information technologies have changed the world – academic knowledge has become accessible and easily translated, technologies are readily repeated and quickly become obsolete. In this world a competitive advantage, according to Kjell Nordstrom, is constituted by the so-called “tacit knowledge”. The ability to perceive trends, to grasp cause-and-effect relations and react to them. The person possessing the tacit knowledge, be it an individual or a company, becomes the leader.

“You do need articulate knowledge you can pass on, but the tacit knowledge is what makes you unique,” Mr. Nordstrom emphasized.

In his speech Mr. Nordstrom also touched upon the issues of globalization, world economy development tendencies and existing social trends.

Possession of technologies and efficient organizational structure are necessary, but insufficient conditions for a company to succeed in today’s situation of acute competition in a market of similar goods. In the same way, in order to achieve personal success it is not enough for an individual to have own knowledge and skills, it is not enough even to know people who have knowledge and skills – it is important to believe in your ability to do it. And to be ready to change.

The meeting was concluded with a series of questions and answers.