OREANDA-NEWS. On 09 June 2008 was announced, that Pharmacy Chain 36.6 launches a new line of private label goods. 36.6 private label portfolio will be expanded with medical equipment and personal care home appliances. In the nearest months customers will find new tonometers, glucometers, masseurs, trimmers, hair driers, electrorazors, manicure-pedicure sets and many other goods under 36.6 brand at our pharmacies. This summer they will appear at 36.6 pharmacies in Moscow, and by the end of the year in all cities with population over 1 million people.

Herman Inozemtsev, Deputy General Director and Director for Portfolio Development at Pharmacy Chain 36.6 commented: “We are pioneering the market. 36.6 is the first company in Russia to launch the line of medical equipment and personal care home appliances under own brand. We estimate, the product portfolio will contain up to 30—35 SKUs by the end of 2008. We will continue to grow the medical equipment and personal care home appliances line in the future, and plan to increase its share in total amount of private label sales up to 5—10% in 2009."

The medical and consumer equipment will be produced by Russian and Asian companies, as well as European producers.