OREANDA-NEWS. On 26 May 2008 was announced, that International Promotion and Advertising Technologies Festival ProMediaTech will be held on March 2 - 5, 2009 in Crocus Expo International Exhibition Centre.

The concepts "Public Relations" and "promotion" came into life of a human being of the XXI century. We all live and do business in an information and communication space and there are no even the most staunch skeptics and conservatives today to dispute it.

All this taken into consideration the Crocus Expo International Exhibition Centre initiated a new launch - the First International Promotion and Advertising Technologies Festival ProMediaTech.

Are you an advanced and skillful specialist in event-related industry? Are you striving to increase various brands awareness and to create sensations about companies? Then our event is your right choice! We propose you to create and maintain the image of your company, to demonstrate full range of your services to existing and potential clients, to share your experience with associates and colleagues.

The new project is aimed at creation of an ideal platform for professional dialogue between the companies working in the market of event industries, advertising, and marketing. The festival will allow potential customers of advertising services and services on the organization of parties and other events to establish new contacts with executors and subcontractors, to make an order for a specific innovative equipment, to familiarize with a vast spectrum of today's offers in the field of promotion.

The festival will be organized into three specialized segments of the industry according to market sectors:

1. PRO - promotion

Advertising

Production

Marketing

PR

BTL

Design and creativity

Souvenir and printed products

Events management

Catering

Exhibition service (foreign and Russian exhibition venues and congress centres, business tourism, airlines, hotels, freight forwarders etc.)

2. MEDIA

Informational agencies

Editorials and Publishing houses

Internet portals

TV and Radio companies

3. TECH - promotion technologies and equipment

IT technologies (Software and hardware for: CRM, DM, IP, media planning, budgeting, design, researches, editorial and publishing business).

Presentation equipment

Scenic equipment

Polygraphic equipment

Stands installation and design

All three directions are incorporated into uniform space - the platform for dialogue of the experts working in the field of events industry, advertising and promotion where each company can involve in cooperation new clients, partners and customers.

The peculiar feature of the festival ProMediaTech is in its use of visual methods and interactivity. The exhibiting companies will present their opportunities and new projects directly inside exhibition halls. A separate fully facilitated hall with an original and attractive implementation will be allocated for promo-actions demonstration and show events.

ProMediaTech has developed to incorporate a complex of special events and projects demonstrating the latest trends of advertising and promotion market:

awarding ceremony for the winners of various contests held within the frames of the festival

topical seminars

daily show events demonstrating the state-of-art technologies and innovative solutions by Russian and worldwide companies.