OREANDA-NEWS. On 06 May 2008 was announced, that cases about SV brand’s history came into the new book Marketing management by famous marketer Phillip Kotler.

The other day the only in Eastern Europe adapted unique edition of Marketing management textbook by famous marketer Phillip Kotler appeared at the Ukrainian market. The distinctive feature of the textbook is its originality and adaptation to the contemporary Ukrainian market realities.

Among the bright examples of strong brand’s creation and formation is the group of companies Soyuz Victan. Particularly the great attention is paid to the brand’s construction, the history of company’s trade marks promotion and the development of direct distribution. The way of company’s formation from the 1994, the period of Ukrainian alcohol market origination is described.

Ph. Kotler and the group of Ukrainian co-authors widely describe the application of marketing methods and practical examples of home and international companies (working at Ukrainian market) activity. The main attention is paid to the questions of marketing environment assessment and implementation of marketing researches, creation of strong trade marks, development of new market offers and effective strategies for long-term growth.

The book is reckoned on practicing marketers, middle and top managers, students and teachers of higher education institutes. The Marketing management textbook consists of 22 parts. The pressrun of the book is 4,5 thousand copies.