OREANDA-NEWS. April 30, 2008. Alfa-Bank and Sotheby’s have arranged for an exclusive exhibition to be held at Alfa-Bank’s VIP-branch A-Club in Barvikha. The exhibition will be made up of paintings from the Contemporary Art Auction that is to be held in New York on 14-15 May, reported the press-centre of Alfa-Bank.

There will be more than 30 unique works of contemporary art on display, including works by Andy Warhol, Jeff Koons, Damien Hirst, Richard Prince, Takashi Murakami, Eric Bulatov and others.

This exhibition carries on the private banking and art banking traditions A-Club provides to its VIP customers and guests. Alfa-Bank is offering a unique chance to its VIP customers to be among the first to enjoy these masterpieces, and there is also the opportunity to be professionally advised on purchasing any of the items. The exhibition will be take place from 24 to 27 April.

Exclusive art exhibitions for A-Club’s customers and guests have become an enjoyable tradition and a sign of the quality of Alfa-Bank’s VIP services. This exhibition is the fourth in a row of similar events for the Bank’s VIP customers. The first exhibit was held last year at Alfa-Bank’s Yakimanka A-Club. In October last year, the contemporary art exhibition “Penetration?” by Larry Gagosyan was hosted by Alfa-Bank and Prime Concept to commemorate the launch of the new A-Club in Barvikha. Alfa-Bank and Forbes magazine hosted the “Forbes’ Choice” exhibition to mark the opening of the St. Petersburg A-Club, where works by the most promising young artists with high investment potential were exhibited.

Leonid Ignat, Alfa-Bank’s Director of Communications and PR, said: “It is our concept to support unique projects, especially those related to culture and art. Primarily, these exhibitions serve as a new format to promote private and art banking. In addition, it is an excellent opportunity to retain the loyalty of existing customers, gain new ones and expand the range of non-financial services to wealthy customers. After the exhibitions, we always receive an overwhelmingly positive response from our VIP customers with a strong corporate image effect.”

The A-Club project was launched to provide elite banking services to Alfa-Bank’s VIP customers. There are currently two more A-Club specialized branches operating in Moscow, Yakimanka and Presnensky, and an office in Barvikha. Recently, another A-Club was opened in St. Petersburg. A-Club members enjoy a wide range of unique banking services including round-the-clock attendance from their personal manager.