OREANDA-NEWS. On 01 April 2008 an International holding CENTRAVIS announced the establishment of the Directorate of strategy and business development.

The objective of the Directorate is a complex analysis and assessment of strategic alternatives of development of the holding with a further control over implementation of tactical decisions. Ilya Shirokobrod, who occupied the position of Sales and Marketing Director in the company during the last years, was appointed as the Head of the Directorate of strategy and business development.

Establishment of the Directorate of strategy and business development is connected with understanding of CENTRAVIS top-management of necessity to detach strategic functions of management, marketing and sales into a separate direction in holding activity.

Among the responsibilities of the Directorate of strategy and business development there are the following directions:

1. Analysis of external and internal environment (industry / clients, competitors, suppliers, resources and competences, organizational structure, processes and management systems).

2. Strategy development (elaboration of strategic alternatives of the business and their assessment, development of procedures and stages of strategy realization, organization and conduction of strategic sessions).

3. Strategy realization (projects — Value Based Management, Balanced Score Cards, preparation and participation in the realization of strategic projects, strategic control).

4. Special projects (M&A and, maybe, IPO)

5. Management of strategic functions (CENTRAVIS brand management, development of new products, project business running, PR, elaboration of CRM and management of a corporate website of the company).

In the connection with the establishment of the Directorate of strategy and business development at CENTRAVIS a range of structural and personnel changes is planned. First of all, forming of a separate sales department that will be headed by Sergey Svidunovich, who earlier occupied the position of the General Director of Centravis Sales Rus (till September 2007 “NikopolRusStainless” Ltd.). Secondly, forming of a separate department of strategic marketing as an organizational unit of the Directorate with a direct subordination to Ilya Shirikibrod, the Directror of strategy and business development.

Yuriy Atanasov, CEO of CENTRAVIS:

“As the leading experts in the industry of seamless stainless tubes and pipes, we understand that for a successful development of the company we have to foresee the requirements of our clients and the market. In order to carry out this task the Directorate of strategy and business development has been created. It will help us not only to understand the essence of our clients’ requirements and trends and tendencies on the world markets, but also to improve ourselves day by day”.