OREANDA-NEWS.  On 06 March 2008 Centreinvest Group, a leading Russian investment bank and member of My Bank Group, announced that the Company has re-branded itself as CiG. A new logo was unveiled to employees at an event on 26 February. The re-branding is the result of the changes that have taken place at the company within last several months. It has adopted a new business model, brought on board a strong new, “dream team” of senior executives, and reorganized the company to create a more modern and transparent enterprise.

CiG will significantly expand all its businesses, which will be led by growth in asset management. It plans to be more competitive through its commitment to a customer-centric, market-driven approach, a modern IT-driven platform and a philosophy of challenging conventional thinking to develop innovative investment solutions, products and services.

“CiG aspires to be a leader in the next-generation of Russian financial services companies,” said Alexei Gurin, CEO and President of CiG, who joined the company last summer. “Today, we are the “challenger” investment bank – for those companies and individuals who want a firm with the biggest appetite for success, not the just biggest name. Our mission, however, is to become the most admired Russian financial services company in 5 years – admired for our integrity, our people, our customer commitment, our innovation and our successful financial performance.”

CiG represents an abbreviation of “Centrinvest Group”, with colors complementary to the logo of its parent company “My Bank Group”.

“CiG’s rebranding is a not just a re-naming or re-styling excersize. It represents a complete reinvention of the Company’s philosophy and business strategy. The new brand identity suggests a fresh, modern, new image that is more consistent with the company’s ambitious goals for the future,” said marketing industry pioneer and advertising executive, John Rose, who joined the company in September as member of its Executive Board and serves as its Chief Marketing Officer.