OREANDA-NEWS. On 26 February 2008 X5 Retail Group N.V. announced the results of its “Points = Purchase + Present” promotion that was held between December 1, 2007 and January 9, 2008 at all Perekrestok stores in Moscow and the Moscow region. 1000 Club Perekrestok primary cardholders won prizes.

The “Points = Purchase + Present” promotion was conducted under the framework of the Club Perekrestok loyalty program, which was launched at the end of 2006. The promotion gave prizes to 1000 Club Perekrestok primary cardholders who spent the maximum number of points between December 1, 2007 and January 9, 2008. The winners of the “Points = Purchase + Present” promotion could claim their prizes between January 21 and February 21, 2008 at the Perekrestok hypermarket at 12 Dekabristov St. in Moscow. All winners were awarded valuable prizes of household appliances and electronics from well-known brands.

In commenting about the results, Elena Naumchik, the director of X5 Retail Group’s loyalty programs, said, “Looking at this promotion, we can see that the loyalty program that we’ve developed for the Perekrestok chain is working. Our customers’ response shows that using the Club Perekrestok card is easy and advantageous. We plan on expanding the “Club” to offer its members even more possibilities.”

According to X5 Group’s figures, approximately 400,000 people participated in the “Points = Purchase + Present” promotion.