OREANDA-NEWS. On 21 February 2008 was announced, that in connection with rebranding "Bank TuranAlem" JSC passed the procedure of re-registration in Registration Committee of Ministry of Justice of the Republic of Kazakhstan and received respective certificate #3903-1900-АО. Thus, "Bank TuranAlem" JSC has changed its name to "BTA Bank" JSC.

Bank launched rebranding campaign in November, 2007. It is a milestone in its development strategy which provided for creation of prosperous international banking conglomerate. So, the members of the banking conglomerate will be conjoined not only by brand but also by unitary standards of business conduct and unified approach to the customers. Today, the Bank initiated the process of signing the new brand runtime license with members of conglomerate and partner banks in CIS.

"Now we initiate the full-scale rebranding in Kazakhstan and in countries of our presence", - said Roman Solodchenko, the Chairman of the Management Board of "BTA Bank" JSC.

First of all redesigned billboards will replace old ones in busy places and on the main buildings of "BTA Bank" JSC. A roof billboard with logo on head office building in Samal will be the first to undergo the charge.

During 2008 ATMs, cash-in terminals and currency exchange terminals will be also branded.

Moreover, a corporate website of "BTA Bank" JSC is being redesigned. The new version of the website is not only different from existing one not only by new design, but also by data management system that makes the new website more efficient.

The previous brand, "Bank TuranAlem" JSC, has gained reliable reputation and has made a success in all business directions of the Bank in local and international markets. Today, the Bank faces the foreground challenge: to preserve its many years' experience and to continue its dynamic development. Relooking "BTA Bank" JSC intends to become a leading financial institution in CIS and to enter the international market.