OREANDA-NEWS. February 18, 2008. For the third time Alfa-Bank has been honoured as Super Brand as being one of the strongest and well-recognized trademarks in present-day Russia. The Bank was named as the leader in two categories — in consumer and inter-corporate business. The annual celebration of major Russian brands and Super Brand 2007 solemn awarding ceremony was held, reported the press-centre of Alfa-Bank.

“Alfa-Bank’s is being awarded in two categories. This signifies that our brand has a strong presence in the market. This award proves a special status of the Bank’s brand for existing and potential customers, partners and investors, as well as for the mass media. We are committed to do everything required to match so honorable appraisal, developing and maintaining the high standards of service, and offering effective financial decisions to our customers”, — noted Mr. Kirill Turbanov, Marketing Director at Alfa-Bank.

The assessment of brands has been done with input from the independent experts of Superbrands International. Superbrands International Russian branch’s partners — the largest agencies KOMKON and ACNielsen performing market surveys, carry out the analysis of consumer market. These surveys data is a basis for making a short-list to be considered by Superbrand independent advisory panels, composed of authoritative public and business representatives, leading business analysts, and specialists in the area of marketing, advertising and design. Chairman of the advisory panels is Alexandr N. Shokhin, President of the State University — Higher School of Economics.