SAHO Increased Its Branded Retail Chain Hlebnitsa
OREANDA-NEWS. February 14, 2008. Dwellers of Novosibirsk got the opportunity to buy fresh bread and bakery products under their favourite trademark at the company`s retail points located at 9 out of 12 subway stations.
The retail points are opened at stations “Ploshchad` K. Marksa”, “Studencheskaya”, “Rechnoy Vokzal”, “Oktyabrskaya”, “Ploshchad` Lenina”, “Krasny Prospekt”, “Gagarinskaya”, “Zaeltsovskaya” and “Marshala A. I. Pokryshkina”. Subway retail chain “Hlebnitsa” has not been spread over three stations of Dzerzhinsk line-“Ploshchad` Garina-Mikhaylovskogo”, “Sibirskaya” and “Beryozovaya roshcha”.
In 2008 chain “Hlebnitsa” in Novosibirsk is going to be increased by at least 4 branded self-service minimarkets. Accessible self-service stores are to be located in Pashino settlement, Kirovsky and Dzerzhinsky districts. The dwellers will be able to buy not only bread and bakery under the trademark “Hlebnitsa”, but also a range of other foodstuffs, including milk, flour, butter and meat products at reasonable prices. For some of the minimarkets branded design has been worked out and the projects have been endorsed. Average square of each of the units will total to 140–150 square meters. At the request of Novosibirsk city hall, the first two units are to be launched on the eve of the Day of the city. And the rest of the stores are to be launched by R&D specialists of the retail chain “Hlebnitsa” in autumn.
Retail chain “Hlebnitsa” in Novosibirsk region is increased also due to the installation of branded specialized sales pavilions which will make SAHO`s bread products more available for various strata of society. Five sales pavilions under the logo “Hlebnitsa” are to be installed in Pervomaysky and Zaeltsovsky districts of Novosibirsk. As many new pavilions are to be installed in rural districts.
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