OREANDA-NEWS. February 4, 2008. According to the results of the Ukrainian Bank’s activities, the credence of the Ukrainians to the banking sector increased. The growth of volumes of available funds placed on the banks’ deposit accounts is one of the key factors indicating the credence of Ukrainians to the banking system. According to the data of National Bank of Ukraine (NBU), as of January, 1 2008 the volumes of population’s funds that were placed on deposit accounts with the bank amounted to 125,6 billion UAH, increasing by 53,6% from the beginning of the year. For the same period, the amount of individual deposits at RODOVID BANK doubled from 1.1 billion UAH to 2,2 billion UAH. Such result was achieved by well structured marketing’ and advertising policies of the Bank.

According to the Mr. Vladymir Tarasenko, the Head of marketing researches department at RODOVID BANK, the growth of credence in relation to the banks is supported by the results of the "GfK Ukraine". According to these results, a ratio of those who consider that the certain time has come to lay money on deposit, increased from 4,5% to 21%.

"The credence growth to the Ukrainian banking system, is linked to its stable development during the recent years, "immunity" to different political crisis and with the aggressive marketing policy of the banks", - considers Mr. Vladymir Tarasenko.