OREANDA-NEWS. January 28, 2007. The Federal Antimonopoly Service (FAS Russia) recognized that the advertisement of the "Estrovel" dietary supplement, published in №5 "ZOZh Bulletin" newspaper of 5th March 2007, was improper and violated Clause 1 Part 1 Article 25 of the Federal Law "On Advertising", reported the press-centre of FAS Russia.

FAS Russia issued determinations to the advertiser - the "Ecomir" Pharmaceutical Company" CJSC and the distributor of the advertisement - the "Editorial Board of the Bulletin "Zdotrovy Obraz Zhizni [Healthy Lifestyle]" Ltd., requesting them to stop any further distribution.

The advertisement gives the following information: "In that period problems with metabolism become very dangerous. If ignored, without medical control, they can cause osteoporosis, urogenital disorders, heart attack, stroke or other diseases. The leaflet describes a simple solution to the situation - hormonal replacement therapy. But I am not happy with that! I am afraid to take hormones. The uniqueness of this product is in its formulae, containing plant components, vitamins and amino acids. Medicine has long recognized efficiency of the plant extracts, contained in "Estrovel". Doctors often recommend the drugs based on these plant extracts to avoid hormonal replacement therapy. Only in "Estrovel" I have found a complete set of plant extracts, amino acids and vitamins, that comprehensively address the issues of women's health. It helps fighting osteoporosis - a menacing consequence of a menopause". Such information positions the dietary supplement as a drug that has therapeutic effect and can be used medicinally.

FAS Russi recognized that the advertisement of the "Estrovel" dietary supplement, was improper and violated Clause 1 Part 1 Article 25 of the Federal Law "On Advertising". FAS Russia issued determinations to the advertiser - the "Ecomir" Pharmaceutical Company" CJSC and the distributor of the advertisement - the "Editorial Board of the Bulletin "Zdotrovy Obraz Zhizni [Healthy Lifestyle]" Ltd., requesting them to stop any further distribution of the advertisement.

Reference:
Clause 1 Part 1 Article 25 of the Federal Law "On Advertising": Advertisements of dietary supplements and food supplements cannot: create an impression that these products are drugs and (or) may have therapeutic effect.