OREANDA-NEWS. On 30 January 2008 Niels Jorgen Sehested was appointed Vice President of Sales,

The appointment is the culmination of a major competition open to outside candidates.

Niels Jorgen Sehested graduated from the University of Copenhagen in 1993 with a degree in Marketing.

In the course of his sixteen year career, he has occupied many different positions in the field of management on the markets of Western and Eastern Europe, including Russia and the CIS countries. His twelve years spent working in such well-known multinational companies as Dandy, Coca-Cola and Cadbury Schweppes enabled Niels Jorgen to acquire broad experience promoting FMCG goods.

Anton Artemiev, President of Baltika Breweries, commented on the appointment as follows: ‘Niels Jorgen Sehested has multifaceted experience in doing business within the FMCG sector. He is acquainted with the peculiarities of the regional markets, and this is especially important for our company. He possesses leadership qualities and management competences which, I am sure, will help him to make a worthy contribution in achieving the ambitious goals we have set for Baltika.’