OREANDA-NEWS. January 23, 2007. Who can you consider your friend? The one who will give you an interesting book to read or will give you and your girlfriend a key from his apartment for couple of hours? The one who will air your dog, or let your dog to air him? The one who is nearby during your ups and downs? The one who comes for a glass of beer or the one who comes to help, reported the press-centre of Suninterbrew.

Each of us asked questions like these more than once and tried to find out "What is real friendship?"

Brand Rogan answers all these questions in its new image campaign, which was presented on the 14 national TV channels on Jan,10.

"Rogan" brand manager Dmitriy Chaban said "Rogan's values are very close and conformable with the values of real friendship - sincerity, reliability and understanding. In the promo we present the thinking over what friendship means. On the simple examples from every day life we demonstrate Ukrainian TV viewers the sense of true friendship, which doesn't have prejudices and theatricality. Real friends accept you the way you are, understand you and support you, both in happiness and moments of defeat. They are always ready to give you more - those are the true ideals of friendship from brand "Rogan". We tried to carry this message in our new image campaign."