OREANDA-NEWS. On January 16, 2007 Kazkommertsbank JSC (Almaty), being the listing company of Kazakhstan stock exchange (KASE), had spread the press-release of next contention, reported the press-centre of KASE:

For the fourth year running Kazkommertsbank was considered as "Company with best reputation" by results of query of Kazakhstan magazine "Exclusive". During two months anonymously were questioned more than 317 experts, working in various spheres. More than 410 companies were mentioned in the query.

As experts in given query were acting the leading employees and heads of juridical, audit, insurance, production companies, banks, pension and investment funds, advertising and PR agencies and other professionals from different fields. They were suggested to estimate the reputation of Kazakhstan companies, leading by their own opinion, not taking into consideration the financial indicators.

Noting the company from any field, the respondents were appropriating the values by five marks' scale, where the maximal mark - 5 - had meant the best reputation. Criteria of estimations were qualification of management, success on the market, quality of products and services, provided by the company, attractiveness of company to investors, ability to create conditions for personnel, work in crisis and, of course, availability of recognizable image. That is, all parameters, which are included to conception of "reputation".